Brands
INTRODUCTION
Tidal has,to its credit, many firsts in the Pharmaceutical Industry in terms of introducing combinations. In fact, we are recognized in the market for ‘concept selling’ skills.
Tidal’s range of products caters to different therapies and age groups. With distinct USPs, our products have an edge over many other competitors. These products have successfully upheld the trust of physicians and pharmacists over the years; and the same has been reciprocated through increasing prescription shares. The company has made it a priority to own all its trademarks and intellectual properties.
“A wise man should consider that health is the greatest of human blessings, and learn how by his own thought to derive benefit from his illnesses”. - Hippocrates
THERAPEUTIC GROUPS
The current product basket of Tidal has a strong play in the Gastro-Intestinal, Pain Management and Gynecological segments. Efforts are on to strengthen our base in these segments and increase our presence in other therapeutic areas as well.
Our success in marketing can be seen from the fact that despite intense competition across the market, Tidal has maintained its prescription trend for its products. The enthusiastic support of the medical fraternity continues to be a source of great pride for us.
Anti Infectives
Gynaecology
Anti Migraine
Analgesics
Enzymes
Probiotics
Anti-Oxidants
Urology
Prokinetics
Cough & Cold
Anti Rheumatics
Anti Inflammatory
"The part can never be well unless the whole is well". -Plato
SCIENTIFIC PROMOTION OF BRANDS
The cornerstone of Tidal’s marketing efforts remain the scientific conveyance of the brand USPs to the customers. Basic work has been adopted as a major input for permanent and lasting growth. The product promotion is always backed up by authentic scientific data which ensures that the medical validity of each statement is whetted. Basic work (or leg work) is considered as an essential foundation for long term growth.
"Health and cheerfulness naturally beget each other". -Joseph Addison
TRAINING & DEVELOPMENT
The sales team is ably supported by scientific and promotional inputs by a full-fledged Training & Development Department. Training program includes:
• Training for new recruits
• Tele-training
• Skill Development Workshops
• New product launches
This enhances the understanding of the products and thus improves communication in the Doctor’s chamber.
"To keep the body in good health is a duty, otherwise we shall not be able to keep our mind strong and clear". -Buddha
DISTRIBUTION INFRASTRUCTURE
Our distribution network is extensive and far reaching which ensures complete coverage in all towns. Tidal has a robust distribution network comprising C&F/ CSAs across the country; with more than 800 stockists, and an estimated presence at 50000 retail chemists both in metros and Tier I/II/III towns. This ensures adequate product availability to every patient.
To service the distribution channel, we have installed an ERP driven logistics and billing system. All the warehouses, factory and distribution agents are connected through the ERP system. This ensures efficient stock monitoring, allowing the company to dynamically respond to customer needs. The company considers its stockists and CNFs as long term business partners; and schedules periodic visits to them to understand and address concerns.
NEW VISTAS
In the coming years, Tidal Healthcare aims to add newer products to its existing basket and consolidate its brand footprint in both acute and chronic therapy areas. We will continue to incorporate niche molecules, value added combinations and futuristic technologies into each of our products to give it that cutting edge.
While our focus will remain the domestic market, the company is open to opportunities of partnering for sale and distribution of its products in the Regulated and ROW markets. Long term plans include setting up multiple divisions and enhancing customer coverage- through both geographical & therapy area expansions.