Marketing
INTRODUCTION
Today the Indian pharma market is valued at about $20 Billion; and is expected to grow at the rate of 12-14% over the next five years. Operating within the ambit of this dynamic, highly fragmented and competitive market, Tidal Healthcare has a focused approach in marketing and a strong track record of building brands. This has been achieved by innovative marketing activities & strategies, extensive sales & distribution and a robust training department.
Our marketing strengths are as important as our values. Each strength contributes to the quality of our activities.
“A good laugh and a long sleep are the best cures in the doctor’s book.” - Irish Proverb
ACTIVITIES
In addition to basic work, Tidal promotes various platforms for knowledge sharing. This including conferences, round table meets and CMEs for doctors. Efforts are continuously on to increase customer awareness on various diseases and promote doctor interaction by organizing camps and medical check ups.
The marketing teams have created a strong brand recall with doctors with many innovative relationship building activities; and content based scientific promotion of the company’s products. Our regular Patient Education Campaigns, OPD camps and information dissemination also enables us to bond better with the Doctor and the patients.
"The greatest healing therapy is friendship and love." - Hubert Humphrey
LOYAL AND BROAD CUSTOMER BASE
Our sales team promotes its brands to 40,000 doctors across select states of the country. Today, the company boasts of a strong and loyal customer base. Doctors, who travel abroad for work or visits, routinely write to us for additional samples for personal use! The customer profile includes,
Tidal brands have gained the acceptance of the medical community over the years, based on their therapeutic efficacy.
Want to join us? Send us your resume with a covering letter on hr@tidallabs.com
"The secret of health for both mind and body is not to mourn for the past, not to worry about the future...but to live the present moment wisely and earnestly". - Buddha
DEDICATED FIELD TEAM
With a field force staff of nearly 400, the company has a presence in metros as well as Tier 1/2/3 Towns. We reach out to a diverse segment of Doctors in these towns and cities.
Tidal has a unique work culture wherein every Tidalite is nurtured and cared for as a family member ! Each Tidalite is given good recognition for his efforts on the field. Incentives are timely and systematic performance reviews are conducted to encourage and drive even further growth.
The emotional connect with the Tidal Family is so strong, that even in today’s high attrition environment, the company has several sales personnel who have been associated with them, since inception.
To preserve the company’s ethos, We strongly believe in the concept of Internal Promotion. Several Tidalites who started their careers from the grassroots as Sales Officers have been given increasingly additional responsibilities and have become Area Managers and Regional Managers today. They remain the company’s best ambassadors and inspire newcomers to the company with their performance.
“A good laugh and a long sleep are the best cures in the doctor's book .” - Irish Proverb
GOING DIGITAL !
In keeping with the times, Tidal Field force also uses Digital Channels to communicate USPs of their products. Whether through Interactive Audio Visuals, or social media channels, our sales team remains connected to customers, and to each other for instant exchange of knowledge and information.
These include Sharing of Success Stories & Achievements, Regular Product Knowledge, Competitor activity updates, Target Related SMS Updates. We also have a Tele-Detailing facility wherein our Sales Team can request for Model Detailing for any of Tidal Brands!
"Health is a state of complete harmony of the body,mind and spirit. When one is free from physical disabilities and mental distractions,the gates of the soul open." -B.K.S. lyenger
BUSINESS DEVELOPMENT & PARTNERSHIPS
At Tidal, we market innovative formulations that offer sustained value to every customer. This entails continuous scaling up in the areas of technology, products and commercial operations. And in this regard, the company is open to alliances and partnerships to help in optimizing organization synergies and build inorganic growth opportunities. We are constantly on the look out for in licensing of innovative products, global alliances for formulations.